It's About Them, Not You

Too often, we design ideas, partnerships and programs in a vacuum.  We create something new based on personal experiences, and what we think our constituents need.  When was the last time you asked your constituents what is or would be meaningful for them? How can you help them do their work better or create added value for their company or organization? I guarantee if you ask them, they’ll tell you. Find out what’s important to them personally and professionally, instead of telling them what’s important to you.  As Steven Covey would say, “Seek first to understand, then to be understood.”  in my experience, when I've learned about what's important to them, I can begin making connections in authentic ways.  I can be honest about what I can help them with, and what I can’t. Everyone has a story to tell if we let them.