Creatively Engaging Audiences, Clients and Donors

The decision process for purchasing a product or service, contributing money, or attending an event can be somewhat predictable. Christy demonstrates the benefits of finding out what perceptual, practical and experiential barriers people have when deciding to participate in a new experience, or buying a new product. She provides strategies for addressing those barriers. She will share practical ways to activate the asset of previous participation/purchases, while deploying current fans to promote programming to others.

10 Strategies for Leading with Limited Authority

Do you work with people who are highly resistant to change or who squelch new ideas? Regardless of where your position falls on the organizational chart, you can influence your direct reports, peers, and even your boss. Let Christy show you how to lead change, while validating your contributions to the organization.

6 Ways to Create Messages that Stick

How can you make your ideas more memorable, easily understood, and actionable? Organizations must be more intentional about describing programs in ways that help people understand: 1) what to expect once they purchase a ticket; 2) the benefits and value they will receive from participating; and 3) the change we will create for them. According to Chip & Dan Heath in their book, Made To Stick, sticky ideas have six common traits. The traits are based on elements that are simple, unexpected, concrete, credible, emotional, and told as a story. This interactive workshop provides time for participants to learn about, and begin using, the Heath brothers SUCCESs model as part of their communication plan.